What is a key consideration mentioned in the FTC guidance for businesses utilizing AI?

Being transparent with consumers about AI use is a key consideration in the FTC guidance for businesses utilizing AI. Transparency helps build consumer trust and ensures that individuals understand how AI systems make decisions that may affect them. This includes providing clear information on how data is used, how decisions are made, and what the potential impacts of those decisions might be.

Transparency also helps mitigate potential ethical concerns and allows consumers to make informed choices regarding their interactions with AI technologies. It fosters an open dialogue between businesses and users, which is essential for responsible AI usage and governance. By keeping consumers informed, businesses can promote fairness and accountability in their AI practices, aligning with ethical standards and regulatory expectations.