What is one of the six areas of focus in ISO 31000:2018?

One of the six areas of focus in ISO 31000:2018 is leadership. This standard emphasizes the importance of leadership and commitment in the risk management process, highlighting that effective risk management requires active support from top management as well as clear communication of risk policies and practices throughout the organization. Leadership plays a crucial role in fostering a risk-aware culture, ensuring that risk management is integrated into the organization's governance and decision-making processes.

In contrast, the other choices such as marketing, customer acquisition, and public relations are not recognized as core areas of focus specifically within the ISO 31000:2018 framework. These areas pertain more to business strategy and operations rather than the structured framework aimed at effective risk management, which is the primary concern of ISO 31000. The standard focuses on how organizations can create and protect value through an effective risk management approach, fundamentally underscoring the necessity of strong leadership to guide these efforts.